Laurent Habib ©E.Legouhy

EXPERT IN BRAND STRATEGY

France

Laurent Habib (France) is the founder and president of the Babel communications agency and the former CEO of the Havas group in France. He is an expert in brand strategy and has been teaching for several years now communications strategies at the University Paris 1.

> La Communication transformative - Pour en finir avec les idées vaines (PUF, 2010)

> La Force de l’immatériel - Pour transformer l’économie (PUF, 2012)